Careers for Management: Marketing Program Graduates

Common job titles

• Advertising, promotion and marketing manager
• Art director
• Cost estimator
• Economist
• Editor
• Financial manager
• Graphic designer
• Mathematician
• Operations research analyst
• Publicist
• Sales manager
• Statistician
• Survey researcher

Job outlook data

Market researchers held around 496,000 jobs and marketing managers held about 225,000 jobs in 2014, the last year for which data are available. Employment of market research analysts is projected to grow 19 percent from 2014 to 2024, while employment for marketing managers is projected to grow 9 percent.

Market research provides companies and organizations with an opportunity to increase sales and cut costs. Companies increasingly use research on consumer behavior to develop improved marketing strategies, gather feedback and build competitive advantages.

Advertising, promotional and marketing campaigns help organizations maintain and expand their market share. Advertising and promotions managers will be needed to plan, direct and coordinate advertising and promotional campaigns, as well as to introduce new products into the marketplace.

Where can I work with this major?

The largest employers of marketers are:

• Management, scientific and technical consulting services
• Wholesale trade
• Finance and Insurance
• Management of companies and enterprises
• Manufacturing

» Get information about Adelphi’s Management Marketing Degree Program

Source: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Market Research Analysts, Advertising, Promotions, and Marketing