The marketing major has special characteristics that will make you a valuable addition to prospective employers:

  • Creativity.
  • Strong speaking and persuasion skills.
  • Advanced writing, problem solving, reasoning and organizational skills.
  • Ability to organize and interpret complex data.
  • Knowledge of product development, market place, pricing, advertising, law, promotion, distribution management, market research, and finance.
  • Aptitude to predict emerging markets and customer trends.
Possible Career Paths

Although this major will prepare you for the following careers, advanced training/education may be required. Research careers/job titles that interest you to become aware of the requirements for this field:

Account Representative
Bank Officer
Brand Manager
Business Manager
Campaign Manager
Career Counselor
Chambers of Commerce Representative
Circulation Manager
Comparison Shopper
Customer Service Manager
Development Officer
Direct Mail Specialist
Grant Writer
Import / Export Agent
Insurance Agent
Internet Advertising Salesperson
Market Analyst
Market Research Analyst
Media Buyer
Media Planner
Package Designer
Pharmaceutical Sales Representative
Product Manager
Promotions Manager
Public Relations Specialist
Purchasing Agent
Retail Store Manager
Special Events Planner
Stock Broker
Telemarketing Specialist
Traffic Manager (Distribution)
Urban Planner
Warehouse Manager

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For further information, please contact:

Center for Career and Professional Development
Nexus Building, Room 225
p – 516.877.3130

Students and Alumni:

Robert B. Willumstad School of Business
p - 516.877.4600

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